Vision

To be the leader in tyre and battery technology by building the Company’s image through quality improvement, competitive prices, customers’ satisfaction and meeting social obligations.

Mission

To continuously meet our customers’ expectations and stakeholders’ requirements by selling and servicing quality, new and retread tires and supplying allied products and services through the Aik Koon distribution network across Singapore.

To improve performance in all operating areas, so that profitability increases thereby ensuring growth for the company and increasing return to the stakeholders.